marketing strategies used by supermarket companies focusing on four main aspects: location of supermarkets, products placement, own brand, pricing strategies, as well as comparing differences how Tesco, Morrison and Aldi used them in marketing in St. Andrews. Due to the growing competition between supermarkets is necessary in the application of new marketing strategies and the first who is the provost, he is the market leader. A marketing strategy is a process or model to allow a company or organization…
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