The Importance Of Digital Advertising

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Remember when "surfing the net" means going through a minefield of unwanted pop-up ads? When "digital advertising" is all about letting the obnoxious flashing banner and random side ads appear? However, online advertising has grown up a lot since those days, advertiser has no longer paying for just a fixed position on the website but instead pay-per-click.
It all started with banner ads.
On October 27, 1994, the world of advertising was permanently transformed by a small image with a rainbow text on a black background from AT&T on HotWired website, prophetically asking "Have you ever clicked your mouse right here? You will." (Singel, 2010). The age of banner ads has officially started.
HotWired is a digital publication, and it needs a way to generate revenue
What is important is to keep improving the ads as time goes buy and with this one will be in a position to know what is trending and adopt to it changes or improvements (Khraim, 2015).

References
1. Singel, R. (2010). Oct. 27, 2010: Web Gives Birth to Banner Ads. Retrieved from https://www.wired.com/2010/10/1027hotwired-banner-ads
2. Bathla, S. (2015). Role of internet including social media sites in marketing and advertising. International Journal of Marketing and Technology, 5(8), 267-279.
3. Kiss, J. (2010). Oct. 25, 2010: Ten years of online advertising with Google Adwords. Retrieved from https://www.theguardian.com/media/2010/oct/25/advertising-google-adwords
4. Khraim, H. S. (2015). The Effect of Using Pay per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan. International Journal of Marketing Studies, 7(1), 180.
5. Stokes, R. (2014). Ultimate guide to pay-per-click advertising. Entrepreneur

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