Mass Communication Test One

1. The television program Survivor is an example of a:

C message 2. Which of these is an example of negative feedback?

talk radio host hanging up on a caller.

3. The mass communication audience is large, heterogeneous and

All of these

4. Which of the following is true of traditional mass communication organizations?

All of these.

5. AOL's merger with Time Warner is an example of:

corporate convergence

6. Which of the following has increased the mobility of the mass media?

all of these

7. Trust in the media is considered:

credibility

8. Consequences of relying on the mass media for interpretation include:

all of these

9. Which of the following media is/are devoted primarily to entertainment?

motion pictures

10. Which of the following is an example of using the media to perform the withdrawal function?

reading a newspaper so people will leave you alone

11. A society depending upon the spoken word is called a(n) _______ culture.

oral

12. Johann Gutenberg is credited with developing a printing system using:

moveable metal type

13. The first medium to use digital communication was: telegraph

14. To permanently store a photographic image:

Both of these

15. Digital technology is best described as:X

A system the encodes information

16. Because of the digital revolution,

all of these

17. Which of the following is a characteristic of mobile media?

all of the these

18. The first tool for social media was the X

None of these

19. In the mid-2000s, easy-to-use software programs made it easy to upload content to the Internet. This encouraged the growth of:

all of these

20. A common language enabling computers to communicate with one another is called a(n):

protocol

21. Spam is:

the cyber equivalent of junk mail

22. With _______ technology, information can be carried at many times the speed of a dialup modem. broadband

23. WiFi stands for: X

Wireless Fidelity

24. A popular way to make a profit over the Internet is to:

all of these

25. If the Internet has no gatekeepers, it has no censorship

Quiz 2
1. Which of the following is NOT a general feature of newspapers in early America? Early press filled an important watchdog function

2. Though sensational, yellow journalism had which positive feature?

all of these

3. ___________ appeared during the Roaring Twenties and was epitomized by New York papers using a tabloid format with numerous photographs.

jazz journalism

4. After World War II, an earlier trend toward newspaper consolidation continued, and by 1970 newspaper ______ accounted for the majority of newspaper circulation.

chains

5. Recent declines in newspaper circulation are due in part to: increased competition with online news sources

6. Which of the following applies to newspapers' use of social media?

X all of these

7. The movement to uncover wrongdoing and advocate reform of corrupt or harmful practices was called:

muckraking

8. After the two World Wars, sports magazines such as Golf Digest became popular, because of:

increased leisure time

x9. Which of the following is causing magazines to struggle?

A variety of cable channels (such as Food Network) offer advertisers an alternative way to reach targeted audiences
X

x10. Hemispheres, the in-flight magazine of United Airlines, is an example of a ________ magazine.

xx controlled circulation

x11. A(n) _________ is a plan or blueprint of the pages for an upcoming issue of a magazine. xx dummy

12. People who buy a magazine at a newsstand are part of the magazine's _________.

X primary audience

13. During