Lager Brands Geographic coverage Ranking Product range Ranking Principle distribution channels Strategy AB InBev 25 countries 3 3 main categories, more than 200 brands 1 Focus Brands strategy -three global brands, international brands, and ‘local champions’ C&C Group Mainly in Republic of Ireland, UK, US, -EU, Asia, Australia, 4 Ciders, beer, wine and spirits, distribution, Non-alcoholic 4 C&C Gleeson, Tennent’s Ni -long term: build a sustainable international cider-led, multi-beverage…
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