Learning Team D
Ismael Perdomo, Luis Maymi & Reinaldo Pérez
BIS 219
University of Phoenix
Prof. Muñoz
June 17th, 2010.

Amazon, Barnes & Noble and Borders

Introduction
E-Commerce is taking a big part of business and economy in recent years.
Libraries such as Amazon.com, Barnes & Nobles and Borders compete in a day by day basis to become to best-selling book company worldwide. With many innovations, ideas and creative approaches we will discuss various aspects of why and how they compete against each other.

Amazon.com
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Founded by Jeff Bezos in 1994.

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It was launched in 1995 as an online bookstore.

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Amazon diversified its product lines adding movies, music, computer software and more.

Amazon.com
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It’s an excellent example of e-commerce.

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They started fully as an online bookstore.

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Their vision is to create more satisfying lives.

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Clients can buy many products online besides books.

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Their mission is to be earth’s most customer centric company.

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Since 1997 their model is to deliver books through the internet.

http://www.amazon.com/

Barnes & Noble
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Began it’s mail-order catalogue in the 1970s.

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Barnesandnoble.com launched on may 1997.

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Is the largest book retailer in the United States.

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Has been selling directly to consumers for over 25 years.

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In the late 1980s, they tested selling books online in a venue called Trintex.

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In March 1997 they opened a full-fledge book superstore through America Online.

Barnes & Noble
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Began mainly as a retail store.

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They were one of the first online stores.

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In March 1997 they opened a full online store.

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They started in the 80’s as a Pioneer in e-business.

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Their mission is to operate the best specialty retail business.

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Since 1997 their model is to deliver books through the internet.

http://www.barnesandnoble.com

Borders

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In 1933 Lawrence Hoyt opens a rental library in Bridgeport, CT.

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In 1971 Tom and Louis Borders open an 800-square-foot bookstore.

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In 2001 Borders group forms and alliance with Amazon.com.

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In 2003 they unite with T-Mobile to make Wi-Fi hotspots.

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In 2008 they open their first concept store worldwide and ecommerce site.

Borders
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Opened their online division in 2008.

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They entered e-commerce fully in 2008.

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Clients can buy new and used books online.

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Their vision is to create more satisfying lives.

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It’s a company that mainly began as retail stores.

http://www.borders.com/online/store/Landing?type=1&nav=5185&kids=false

Comparison
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Amazon.com is the only complete e-business company.

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They all possess a branding advantage that precedes them.

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Amazon.com has the most recognition in the World Wide Web.

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They are always looking for ways to improve their online stores.

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The three companies are in a very competitive e-commerce environment. Statistics
The following current year information about book industry sales is taken from the annual reports, SEC filings and company press releases for the full year from Barnes & Noble,
Borders, Amazon.com, and
BN.com.

Statistics
It looks like Amazon is now the biggest book retailer, both in
North America and overseas, that Barnes