The consumer decision process model is the series of steps that a consumer goes through before, during, and after a purchase. (Grewal & Levy, 2014) In order to effectively get a product in the consumer's hands, a company must consider each step in the process when creating a marketing mix. My 6-year-old daughter asked me for a VTech Kidizoom Smartwatch for Christmas, which initiated my decision process, and a test of the effectiveness of the market research done for this product. For the purposes of…
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