Food retailer: Tesco
Q1) Marketing - – channels
A way of selling a company's product either directly or via suppliers "possible submission programs are merchants or small retailers or retail stores or direct mailers or your own stores"
The path through which products or services journey from the source to the customer or payments for those products journey from the customer to the source. http://www.businessdictionary.com/definition/distribution-channel.html Q2) Selling through indirect channel
In this technique, items are approved on to the clients through third events who are also known as merchants, suppliers and providers. These programs may be as under:
Producers -> Wholesalers -> Retailers -> Customer It is also known as conventional or a normal route of distribution. This route is beneficial for little manufacturers. This route is generally used for customer products. The common practice is that the maker offers products in variety to merchants, who sell products to suppliers in little amount. Lastly products are sold to customers in portions.
Producer -> Agent -> Retailer -> Consumer or Two levels Channel: The common exercise in this two level route is that the products are traded to the broker in large. The broker offers products to stores, who offer products to customers in items. This route is appropriate where the suppliers are few and geographically centred. This route is widely used in fabric, equipment and farming products.
Producer -> Agent -> Wholesaler -> Retailer -> Customer or Three levels Channel: the manufacturer will sell the products to the agent, who then offers it to the provider, who offers to the distributors who lastly offers products to customers. This is the lengthiest route of submission. This exercise is useful, when manufacturer wants to the treated of the problem of submission.
Producer -> Retailer -> Customer or one level Channel: Under this route the producer sells products directly to the suppliers, who sell the products to customers. This route is popular with the shops, suppliers and markets. This is because they are extensive suppliers.
Q3) non-conventional channels http://wordnetweb.princeton.edu/perl/webwn?s=distribution%20channel
They generally deal with items that have been approved or designed by the maker to be allocated. These could also be known as grey products which are traded in the grey industry. This is not unlawful compared with the items marketed on the underground. Only new items fall into the legal and approved meaning of a grey market. Grey items are not regarded as unlawful, compared with those on the underground who do not have the right to offer them. Similar transfer frequently happens when the price of products is significantly higher in one nation than another. This scenario generally happens with tobacco and electronics.
Q4) what is a own brand
An own product is a Name, icon or product that is very unique. It is used to recognize particular suppliers because it is so different in evaluation to other suppliers it allows them to standout. Retailers provide their own branded items so that their clients can obtain less expensive items at huge discounts. Tesco has its own Tesco Value product.
Q5) how can products be enhanced in terms of the following:
Transport
If suppliers provide bigger or more expensive items a client may not have a lot of time or a vehicle huge enough to transport these items. Suppliers who provide a distribution assistance are more likely to gain item sales because it gives them a aggressive advantage over their opponents. This is another way of including value to a item especially if they provide totally free. Recently the technology in the retail store industry has innovative quickly leading to quicker distribution times and modified position reviews on their items.

Storage
Retailers who have the ability to store considerable amounts of items on site or in a