BUSINESS STRATEGY Apple Case Study MQP-Business[Group 1] Chinedu Madubuike (Murphy) Siyan Zhu (Laceiz) Yucheng Li (Levy) Hongrui Xu( Carey) CONTENT LO1. 4 INTRODUCTION 4 HISTORY 4 MISSION AND VISION 5 DEFINITION OF STRATEGY AND STRATEGY PLANNING CONCEPTS 6 APPLE CURRENT STRATEGY 7 LONG/ MEDIUM TERMS GOALS 8 PRODUCT LIFE CYCLEProduct Life Cycle 9 LO2. 10 PESTEL ANALYSIS 10 SWOT ANALYSIS 17 ANSOFF MATRIX ANALYSIS 21 ANAYLIZING APPLE INC WITH PORTER'S FIVE FORCE 24 BOSTON MATRIX 33 LO3…
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