challenges along the way, some of the more material of which will be discussed below. Aside from the obvious economic aftershock and downturn felt by the US as a whole after September 11, 3 of Simmons’ largest customers (Montgomery Ward, Heilig Meyers, and Home Life) went into bankruptcy, representing 17% collectively of total sales in 2001. This placed pressure not only on the management and leadership team as they scrambled to address and avert the material impact this would have on the company’s profitability…
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