monopoly, competition, finance facilities (Bartels 1951) | Psychological | Motivational research-consumer attitudes, perceptions, motivations, information processingUnderstanding persuasion, consumer personality, customer satisfactionPlace self in mindset of customer | Sociological | People group behaviour (demographic)Social positionsMotivationCultureInformed market research | Anthropological | Qualitative approachesEthnology and observation | Difference between Sales and marketing Sales-push-distribution…
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