sought). Kit Kat snack’s main campaign through advertisements, ‘’Have a Break, Have a Kit Kat” successfully attracted the everyday hard-working people for Kit Kat’s ability to relate to the exhausting, active lifestyle. It’s low price and regular availability in café’s, convenience stores and supermarkets, makes it easy and affordable for customers to just sit back, and enjoy chocolaty snack amidst of all the stress and work. Advertisements often portray a man or woman in work, relaxing with…
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