Even though Samsung's goal was to sell their phones to people who wanted a phone and a tablet combination, the phone had many other attributes that brought in sales because of Samsung's continuous improvements on the product. The Samsung galaxy note targets the female market with an active, fast paced lifestyle, as well as young adults, doodlers, handheld gamers, e-book readers, photographers, tablet users an everyday businessman. (Kim, 2014) Samsung is not trying to reinvent a concept, but…
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