Business Model and Strategic Plan Part II: SWOTT Analysis Paper
Karim Jalil
BUS/475
February 16th, 2015
Dr. Richard Taylor

Table of content

I: Introduction: ………………………………………………………………………………….….. 3
II: SWOTT: ………………………………………………......…………………………………….. 3
II: External Forces ……………………………………………………………………….………… 3 a). Economic Factors ………………………………………………….………….. 4 b). Legal and Regulatory Factors ……………...………………………….………. 4 c). Technological Factors …………………..…………………………….……….. 4 d). Innovation Factors …………………………………………………….………. 5 e). Socio-cultural Factors …………………………………..……………….…….. 5
IV: Internal Forces ……………………………………………….………………………….…….. 6 a). Structure …………………………………………………………….………… 6 b). Strategic capabilities ……………………………….…………………….…… 6 c). Systems and processes ………………………………………………….…….. 7 d). Strategies ………………………………………...……………………….…... 7
V: Economic and Legal/Regulatory Trends ………………………………..……………….……. 8
VI: Adapting to Change …………………………………………………………………….……. 9
VII: Supply Chain Operation ……………………………………………………………….…..... 9
VIII: Issues and/or Opportunities …………………………………………………………….….. 9
IX: Conclusion ………………………….………………………………………………………. 10
Appendix 1 : SWOTT Table …………………………………………………………………….. 11
References ………………………………….……………………………………………………. 12

Business Model and Strategic Plan Part II: SWOTT Analysis Paper
I: Introduction:
V-Gym is a combination between health services and virtual reality activities. V-Gym relies on the internet and a new invention called “Oculus Rift” that will change my targeted clients dream into reality by bringing famous sports clubs and Gym into their homes and carry their health concerns on our shoulders. This paper discuss a detailed evaluation of factors external and internal that can have an effect over V-Gym's business. In perspective of this evaluation, the management of V-Gym can survey the major factors that can affect the feasibility, creating competitive advantage and stakeholders' fulfillment for the company (Wilson & Gilligan, 2005).
II: SWOTT: An entrepreneur needs to understand that while there is extraordinary potential to succeed there is equivalent potential to fail. SWOTT analysis gives a company enhanced information about its obtained and attainable strengths and weaknesses, prospective opportunities, risks and threats and business developments (Wheelan & Hunger, 2004). SWOTT analysis is regularly utilized tools by management of a wide range of companies to improve to a well-considered strategic plan. The data assembled from the SWOTT analysis is fundamental to guarantee the manageability of the business venture and the creation of a strategic plan.
III: external forces:
An external force is a force exerted on the system with something that is not already in the system.
a) Economic factors
The development of V-Gym's business will likewise get influenced with the economic circumstance of the fitness/health industry. The success of a company is subordinate of the substantial development in fitness/health industry around the globe (IDSA, 2008). However V-Gym will need to consider that the global economy is not stable and is facing a decline, market variability and decrease. The management of V-Gym can set strategies after reviewing the economic propensity and inclination in the future.
b) Legal and Regulatory factors
Legal and regulatory factor has the full ability to help with organization's strategic goal. Regulations specifically including Information Technology would give improved security to the organization by halting the unapproved access (Wheelan & Hunger, 2004).the evaluation of this external factor ought to be detailed and exact by V-Gym's business as IT principles and regulations for the most part are inflexible and inadaptable. V-Gym is aiming to create a large business prospect from clients who are concerned for secured and safe transactions through the web. V-Gym ought to additionally assess the constant and surprising changes in regulations as they can