Swot Analysis Of Google

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Introduction
On Fortune magazine's list of the best companies to work for, Google ranked first in 2007, 2008 and 2012[ and fourth in 2009 and 2010. Google was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun.. For conducting the process of Discussing the reasons that make this organization such a great place to work for , elaborate on the culture, leadership, career development, motivation, engagement and retention strategies followed by this organization.

Within Google’s organizational lifestyle context, employees feel liberal to give their tips and opinions. Innovation is the primary focus of Google. Every single employee is conditioned to contribute impressive ideas. In that organizational culture, the firm likewise favors smart employees who shoot for excellence. In improvement, the company facilitates employee involvement inside projects and trials. The overall ambiance at the company’s offices is warm for the reason that firm’s organizational lifestyle maintains a small-company-family really feel, where people can easily talk and share ideas with one another, including CEO Lewis Page. Thus, Google’s organizational lifestyle supports excellence inside innovation through giving of ideas and capability to rapidly respond on the
In a 2009 study, Hay Group Insight showed that employees felt much more engaged and committed to employers who offered chances for personal growth and development. In essence, companies that offer development opportunities place a higher emphasis on employee retention. The general belief is that if you can motivate employees to improve their knowledge and skills, the company ultimately benefits.
Career development ideally benefits both the employee and the company. When companies offer training and paid education assistance, employees learn skills that help them advance in their careers. This helps the employee make more money and gain more confidence in his ability to do the job. Companies benefit when employees enhance their career capabilities because they gain promotable employees. Sponsoring employee career growth can also help a company foster more loyalty from its top employees.