Example SWOT Analysis
A start-up small consultancy business might draw up the following SWOT Analysis:
Strengths:
• We are able to respond very quickly as we have no red tape, and no need for higher management approval.
• We are able to give really good customer care, as the current small amount of work means we have plenty of time to devote to customers.
• Our lead consultant has strong reputation in the market.
• We can change direction quickly if we find that our marketing is not working.
• We have low overheads, so we can offer good value to customers.
Weaknesses:
• Our company has little market presence or reputation.
• We have a small staff, with a shallow skills base in many areas.
• We are vulnerable to vital staff being sick, and leaving.
• Our cash flow will be unreliable in the early stages.
Opportunities:
• Our business sector is expanding, with many future opportunities for success.
• Local government wants to encourage local businesses.
• Our competitors may be slow to adopt new technologies.
Threats:
• Developments in technology may change this market beyond our ability to adapt.
• A small change in the focus of a large competitor might wipe out any market position we achieve.
As a result of their SWOT Analysis, the consultancy may decide to specialize in rapid response, good value services to local businesses and local government.
Marketing would be in selected local publications to get the greatest possible market presence for a set advertising budget, and the consultancy should keep up-to-date with changes in technology