America, Britain, and Asia. This American company recorded an impressive revenue of $401,204 million in 2009. (Datamonitor 2011). The macro-environment is a relevant issue that industries cannot control (Kotler et al. 2005). This means that it constantly influences the apparel sector as well, in particular those organisations offering fashionable apparel at a reasonable price. In the political environment, laws, government agencies and pressure groups are those that affect and could limit the development…
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