attention and loyalty, get the upper hand in the “combat”, with everything they can, technology, prices, marketing, experience work force, and of course knowledge. Knowledge of the market is basic in the world of business, in fact knowledge is basic in life generally speaking, and there are many ways to obtain this knowledge, we can consider knowledge as three kinds: * White: is the most basic and easy to get, we can find it on books, Internet, etc. * Grey: this one is a bit more complex to get…
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