Ecommerce in India
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge. One of the articles that I read talks about how India has started to flourish with several commercial websites that increase demand in ecommerce business such as comparing to Amazon and EBay. Despite India, being the home of talented software engineers had had a surprisingly undeveloped internet economy. The nation has the lowest internet penetration rate among major emerging markets and very little online commerce. In the article, it reveals that a host of Indian internet companies are emerging to offer their take on services that proved big hits in the U.S. and other countries. Internet usage in India is finally showing signs of picking up. The country had 71 million Internet users as of 2009, the latest data available, representing just 5% of its population.

Furthermore, the article relates to Distribution Channels concept of Supply Chain. Internet is an important aspect to look at in terms of providing services that satisfies the wants of customers. Internet retailing is growing faster than traditional retailing. Primary advantages of the Internet are ability to offer convenient sources of real-time information, integration, feedback, and comparison shopping. Still, running an Indian Internet company can be a headache. The country has an under-banked population with few credit card holders, so companies must do transactions in cash wherever possible. The lack of well-developed road networks in small cities and towns makes it difficult to deliver goods. The road to creating a successful online store can be a difficult if unaware of ecommerce principles and what ecommerce is supposed to do for your online business.

An alternative step to take isresearching and understanding the