Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 1, No.4; December 2011

COMPARATIVE STUDY OF LEAN AND AGILE SUPPLY CHAIN
MANAGEMENT ALONG WITH THE OPTIMAL MODEL PRESENTATION
OF AGILE SUPPLY CHAIN MANAGEMENT
Shahram Gilaninia1 , Mohammad Taleghani2, Seyyed Javad Mousavian3, Taher
Kouchaki Tajani4, Seyyedeh Maryam Ghoreishi5, Seyyedeh Fatemeh Shahidi6,
Fatemeh Zadbagher Seighalani7
1

Department of Business Management, Guilan Science and Research Branch, Islamic Azad
University, Guilan, Iran
2
Department of Business Management, Guilan Science and Research Branch, Islamic Azad
University, Guilan, Iran
3
Department of Management, Astara Branch, Islamic Azad University, Astara, Iran
4
M.A. Student of Business Management, Guilan Science and Research Branch, Islamic Azad
University, Guilan, Iran
5
M.A. Student of Business Management, Guilan Science and Research Branch, Islamic Azad
University, Guilan, Iran
6
M.A. Student of Business Management, Guilan Science and Research Branch, Islamic Azad
University, Guilan, Iran
7
Department of Business Management, Rasht Branch, Islamic Azad University, Rasht, Iran

Abstract
With the beginning 21st century manufacturing organization felt major and strongly changes about their.
These changes will lead organizations to the challenges such as reduced product life cycle, minimum production cost and responding to diverse needs of customers that organizations for survival must be noted it until take minimum of loss and maximum of benefit from these changes .Factors such as technological advancement, globalization of markets, intense competition for customer acquisition has been lead to chaos and instability in the markets. These factors have caused that companies for their progress take assist supply chain management. Initially, this paper briefly explores to the concept lean production and agile then have been studied agile supply chain optimization models and agile and lean supply chain model is discussed and compared according to value of the customer's perspective, features and according to the type of product and the period of their life and also to points of their similarity and contrast referred to in the supply chain until framework is provide to help managers and decision makers in the supply chain.
Keywords: Supply Chain Management, Lean Supply Chain, Agility Supply Chain.

1- INTRODUCTION
Today the Institute with severe challenges and competitive market pressures, including globalization, competition and cooperation, diversity of customer requirements and short product life cycle and supply chain are facing as a principle has been considered (Rezvani;Gilaninia,Mousavian,2011).Nowadays with the development field of competitive, commercial companies want that management strategy implement consistent with their supply chain. Supply chain is system where in it product manufacturers namely

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Kuwait Chapter of Arabian Journal of Business and Management Review Vol. 1, No.4; December 2011

suppliers of raw materials, production processes, product distributors and customers, by a material flow and information flow from one side are connected with each other ( Stevens, 1989). In fact supply chain has been defined more widely and more proactively (Taleghani;Gilaninia,et al,2011) a chain that all activities associated with the flow of goods and materials conversion include of stage of raw materials to final product delivery to consumers and its study is important that in the past, thought to remove all waste is the prevailing thinking in the production system but in nowadays volatile markets that changing needs of customers cause changing business environment . The need for a more flexible system is feeling until will match with changing market quickly. Studies in the field of comparing patterns of lean and agile have shown that supply chain performance in terms of customer value is calculated in terms of four dimensions of quality, price, delivery time, service level