Research the product, its competition and potential for relating to an audience Define principles and apply theories Critique the strategies & appeals used in the ad and 4 others relevant to it (category or issue) Generate a creative brief How involving is Bing? For whom, and why? What is the relevance, or not? What are some of the ethical questions that arise? What creative appeals are used? Compare copy and image elements, the headlines, design, etc. Analysis of the ad using principles of effective…
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