love coffee. On the University of Oregon’s campus, it is common to see students walking around with cups of coffee or waiting in line for a drink at one of the nearby cafés. The local coffee retail industry is booming, and many players are well-represented on a daily basis. Students can be seen carrying cups from many different cafés, including Dutch Bros. However, Dutch Bros. seems to be much less common around campus than its competitors, despite having a stellar reputation. We conducted this research…
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