Chapter 2 maximizing customer delight A. Example the shareholder behind the customer, all focus customer instead of shareholder 1.Pg.43. Crude oil into water(gulf, livelihoods affected, Hayward apology but overshadowed), damage control mode ( bp, Hayward) -> case study, johonson and Johnson(j&j) done know how many bottle was affected in market, ->it affect lower company's profit, value -> (bruke) chairman James warning hospitals, recall every single bottle, advertising, ->…
Words 1258 - Pages 6