The fabrics and technology used in manufacturing Under Armour’s products are generally not unique to them, and they do not currently own any fabric or process patents. Many of Under Armour’s competitors are large apparel, footwear, and sporting goods companies with strong worldwide brand recognition and significantly greater resources than Under Armour, such as Nike and Adidas. Under Armour also competes with other manufactures, including those specializing in outdoor apparel, and private…
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