targets families with children who are enrolled in the State Children’s Health Insurance Program (SCHIP). The components within the program will present a marketing, implementation, and evaluation plan in order to ensure success of the intervention. Marketing “Successful marketers get the right product, services, or program to the right place at the right time for the right price (1).” The four essential features of the marketing strategy include product, place, price, and promotion, and the development…
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