the female market with an active, fast paced lifestyle, as well as young adults, doodlers, handheld gamers, e-book readers, photographers, tablet users an everyday businessman. (Kim, 2014) Samsung is not trying to reinvent a concept, but instead use smart market research to create a product for their customers that is fine-tuned just for their consumer’s needs. (Kapur, 2015)The Samsung galaxy Note 3 sold 50% of as many phone sales as Apple's iPhone in 2013 and Samsung dedicates 10% of their profit…
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