In the first quarter of the simulation we had to learn how the simulation worked and fulfill the following activities: name the company, review the market research, select an initial market segment to target and open a sales office for test marketing. There were other tasks such as assigning corporate responsibilities to the team but as a group we decided that all decisions for each quarter would be made in a collaborative manner instead of separating responsibilities.
We decided to name the company Banana since the first company that came to our minds when speaking about technology was Apple Inc. Since it’s a fruit we decided to name ourselves as a fruit as well. Afterwards we reviewed the market research provided of customer needs, price willing to pay and market size. We consolidated the information in the following table: Variables

Workhorse

Mercedes

Traveler

Customer
Needs
(Top 3 Needs and Wants)

1.
Easy to use
2.

Low Price
3.

After­sale service and support 1.
Fast and
Powerful
2.
Can work on multiple complex tasks 3.
Can link with other computers

1.
Portability
2.
Can link with other computers
3.

Low Price

Price Willing to
Pay

$2500

$4000

$3200

Potential
Demand
(combined of all locations) 27671

16657

12691

After discussion we all agreed the Workhorse was the target market we wanted to prioritize in. It provided the most simple