customers need. Nearly all the regions of the world are composed of subcultures. It is therefore an essential thing for all marketers to consider. Ethnicity of one of the subcultures that marketers consider when they conduct their marketing strategies. Research indicates that minority groups find a marketing or advertising person from their society more trustworthy. Ethnic subculture affect political behavior; leisure activities; food/apparel preferences; type of media exposure; and the consumer’s willingness…
Words 1476 - Pages 6