patterns and lifestyles, friendship etc. Many of this trends goes a long way to affect our marketing operations. (3) Demographic factors: demography refers to study of people, such as their age, sex, marital status, occupation, family size etc. Though, demography is uncontrollable because we cannot control the sex, age, marital status in our external environment, but accurate forecast of it goes a long way to enabling us as a marketer forecasting future trend and consumptions of your product. (4) Technological…
Words 880 - Pages 4