Part 1 1) Map dominating events
Using the Zeitgeist map to interpret pop culture and what I feel played a role in my understanding of the spirit of the time include a play I attended recently called West Side Story. The plot of the play is a modern interpretation of the classic novel Romeo and Juliet. The main theme of the play was the racial tension between Whites and Latinos. The play showcased women’s effect on men and how some women are mistreated sexually due to their gender. The lead actress of the play played a young innocent Latino girl who fell in love with a white male. Her main focus in the play was to help stop this racial tension and war between both races by talking to her partner rationally and maturely. Her bravery to do so definitely emanates some form of superhero power. In contrast to that, there were rape scenes in the play where women were treated like an objects where they were in no position to voice out their own opinion against men. This objectification and mistreatment of women saddens me.
Another short play that I attended last semester was a student play called Lyistrata. I found this play highly related to the theme of sexy empowerment and porn chic as it showcases women’s sexual power over men. This play talks about a diverse group of women who their husbands have gone to war for an extended period of time. They as a group came up with a solution to end war by threatening their husbands that they will not give them sex unless they surrender the war and make peace. The struggle of men to accept this fact and their final decision on succumbing to the offer showcases women’s sexual power on men. This act though mischievous and unconventional proved a point that women can make a difference (in a good way) with their sex appeal.
2) Map Dominating Ideals
Ideals of feminity that is propaganded in our world today can be seen in various forms. Speaking from some personal experience, I attended a male strip show called “Thunder Down Under” in Las Vegas over Winter Break. The show was targeted mainly to female audience to gain popularity. Strip shows like these use women’s feelings and sexual drive to attract attention and to make money. The motive of sexual attraction and stimulation to make business has made me form an ideal to the world today where sex appeal is one of the most important drivers of success and profit. In addition to that, female striptease shows are done for the pleasure of men where the women strippers are required to prance around topless, dance and sing all for the entertainment of their male audience.
Many advertising we see today objectifies women to a certain extent. An example of this can can be seen in the Gucci advertisement where the female model’s body is half cropped where only the bottom half of her body can be seen and a male model is squatting in from of her with her pants down and a G letter was embroided on her pubic hair. This objectification of women is almost intolerable. The mentality the only power women possess is sexual power pull a heartstring as I believe women are so much better than that.
Some advertisements portray women in power suits where the focus is supposedly meant to not be sexual, this however might just be an illusion as a fantasy role play men has for women. This persistency has clouded the minds of many women since their early teens that attention and power can only be gained through sex appeal. The ideals of today’s society is still I would say, demeaning to women.
3) Map denominating Social Groups
Student organizations play a major role in my life as a student as it happens every day around me. I am a member of one of the most active volunteer organizations on campus and we organize and participate in various events to raise funds for the less fortunate. Among the many that I find most influential and significant include the Polar Bare Run, Relay for Life and Beat Hunger. In the Polar Bare Run, students
Sex Appeal Advertising In the business world, it is important to get information to customers as quickly as possible concerning sales, inventory and price changes as well as new products or services with in the business. Advertising creates such an instant awareness and is the tool most businesses use to promote their products or services. Prosperous advertising will promote customers loyalty, build a brand by defining the companies place in the market, and separate the company from the competition…
Katigbak, Laura Clarissa L. Biology 1 2009-41357 The Discovery Channel documentary ‘The Science of Sex Appeal’, explores not only the factors that humans take into consideration when choosing a possible mate, it also explains the chemicals that are involved in both choosing a mate and maintaining a long term relationship with that mate. Attraction can stem from different physical features ranging from facial symmetry to body movement and even voice. Humans look for characteristics that…
F.K. Karie Buss English 1301 July 2 2014 Using Sex Appeal in Advertisement Is less Effective in Women than Men Do you think using sex appeal in advertisement is effective? How should a company use it? Which things should they be aware of? Sex appeal in used in western advertisement to grab the audience attention. For somebody who is from a Muslim and religious country, facing too much sex appeal in advertisement could be surprising, shocking, confusing, and sometimes…
Delusion of Sexual Appeal In our society today we have commercials with sexual appeal to trick people into buying products every day. In this modern day world advertisements use sex and an ideal person to capture the attention of the audience. Advertisements were created to make us think that we have to look a certain way for us to feel good about ourselves. “Advertising Fifteen Basic Appeals” by Jib Fowles pointed out that the need for sex and attention are the two top basic appeals in which television…
effect on you. Even the least popular way of presenting a product has effect on you. It is crazy the way marketers have broken selling strategies to almost a complete science. Some of the most popular advertising trades are using humor, showing a sex appeal, progression, showing false images, giving a reward, brand-loyalty, using scientific, and glittering. Primarily, using humor can be very beneficial. This is most-likely the most used and most popular advertising tactic. Everybody loves this…
on same-sex marriage Wednesday, saying the prohibition is unconstitutional and stigmatizes gay couples, a ruling that gay rights advocates say adds significant momentum to their push for the U.S. Supreme Court to take up the issue. Texas is the largest state and one of several conservative states, including Oklahoma and Virginia, where judges have recently struck down bans on same-sex marriage. In Texas and elsewhere, judges have stayed their rulings pending appeals, meaning that same-sex couples…
commercial based on a magazine advertisement promoting their newest product Axe Anarchy for Him and for Her. This advertisement is very effective by using an eye catching design, appealing to both sexes and the common person, and including the element of sex appeal and excitement to sell the product. There are many ads seen while flipping through an average magazine. This particular advertisement is very powerful because it grabs the attention of the audience immediately. The ad is eye catching by adding…
SEX SELLS!!! The Naked Truth! Baring It All! An Australian academic named Dr Murray Phillips who conducted a significant report into the sexualisation of women in sport, once wrote: "It excludes many female athletes who do not fit into the appropriate body types, it glorifies certain female shapes and sends messages about what is appropriate and inappropriate for aspiring female athletes. These images fit neatly into stereotypes that have historically prevented women's sport from being accepted…
Jib Fowles’ “Advertising’s 15 Basic Appeals” (adapted from Common Culture, 2004) In this essay, Jib Fowles looks at how advertisements work by examining the emotional, subrational appeals that they employ. We are confronted daily by hundreds of ads, only a few of which actually attract our attention. These few do so, according to Fowles, through "something primary and primitive, an emotional appeal, that in effect is the thin edge of the wedge, trying to find its way into a mind." Drawing on research…
English 12- Period 2 31 October 2014 Let’s Talk About Sex Sex. A subject usually reserved for behind closed doors that has made its way into our homes and the minds of customers everywhere through suggestive advertisements. Sexual connotations in advertising help companies to sell their products by appealing to a customer’s subconscious and making the customers want the product unknowingly because they think it will bring them sex. Advertising in itself is everywhere: in magazines, on your TV,…