understanding of how people perceive, interpret, use and respond to a media-rich world in which we are living in today. Media psychology is a field of psychology that explores the psychological impact on people caused by a wide range of media such as advertising, celebrity endorsement, product placement, etc. By understanding the expansive concepts of media psychology, I will explain how these ideas alter the consumer mind. Media unravels itself into many different forms such as print media, broadcast…
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