creating, reinforcing, modifying, or extinguishing beliefs, attitudes, intentions, motivations, & or behaviors • Another word for persuasion is rhetoric • Use evidence when persuading someone “ethos, pathos, logos” which is credibility, reasoning, emotional appeal • Persuasion is pervasive Infer/Attitude • Attitude is a learned predisposition to respond favorably or unfavorably toward some attitude object • Attitude is learned • Attitude dictates behavior • Predisposition to respond- precede…
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