promote the local economic development. However, hosting a successful festival event is not an easy work. The event planner will face some challenges during the whole process. In fact, some festivals fail because of different reasons, such as the financial issue, bad weather, and poor content (Carlsen, Andersson, Ali-Knight, Jaeger, & Taylor, 2010; Getz, 2002). Festival management innovation is a useful tool that could help the organization avoid festival failure. It includes many aspects, which are…
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