market size of the shoe industry is rather big and is still in a growing trend, the saturated and risky market situation could hinder the ability for other newcomers to enter this market. For those larger manufacturers, such as TOM’s shoes, Nike, Adidas are looking to follow Oliberté’s footsteps and offer socially responsible shoes that are made in Africa. Their big size and large economies of scale will put Oliberté’s business into danger. Nevertheless, since African market is quite complex, the…
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