Unit 10 CP10

Research methodology is a scientific and systematic research for relevant information on a main or specific topic. Research methodology is a systematic way to solve problem. It’s about studying how research is to be carried out. The procedures by which researchers go about their work of describing, explaining and predicting phenomena are called research methodology. Research methodology also defined as the study of methods by which knowledge is gained.
Qualitative and Quantitative Paradigms
Qualitative research gathers information that is not in numerical form. It is concerned with qualitative phenomenon involving quality.
It is non-numerical, descriptive, applies reasoning and uses words.
Its aim to get the meaning, feeling and describe the situation.
Qualitative data cannot be graphed.
It is exploratory.
Quantitative research gathers data in numerical form which can be put in orders, or the measured in units of measurements. This type of date can be used to construct graphs and tables of raw data.
It is numerical, non-descriptive, applies statistics or mathematics and uses numbers.
The results are often presented in tables and graphs.
Qualitative and Quantitative are both can give or provide information of raw data through primary research, and this can be strengthened by secondary data.
Primary data collecting or researching the data for the purpose it was intended for. Primary data can be collected by someone in the group and this person must have