consumer / user real world to virtual (and vice versa) and how it comes into contact with a brand, service or product during the action. KEYWORDS Advergames, digital communication, promotion, integrated communications, entertainment. | Customer Cases 4 In this case, we will study the fictitious business "Snack Co.", the manufacturer also fictitious snack "Crockstar". The Snack Co. is releasing the flavor "four cheeses "and that the snack Crockstar comes with launching a campaign innovative linking…
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