The Athens Salvation Army Thrift Store Business Plan
Presented to:
Dr. Dawn Deeter Dr. Steve Flaherty Dr. Raymond Frost
Mr. Ross Kelsey Dr. David Kirch Dr. Arthur Marinelli Dr. John Schermerhorn
By:
Team 2
Jeremy Fanning Adam Kormushoff Jacki Namestnik David Royer Chelsea Valentine
November 17, 2003
TABLE OF CONTENTS
Executive Summary.............................................................................................. 4 Introduction......................................................................................................... 5 Current Market Description..................................................................................... 5
Market
46 Appendix V: Store Poster....................................................................................... 47 Appendix W: Fliers............................................................................................. 48
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Executive Summary
The purpose of this paper is to start up a new Salvation Army Thrift Store on East State Street in Athens, Ohio. Potentially this organization will provide discount donated products. The profits made from the store will be generated back into the community. Strategies we plan to implement within this business plan include:
 Obtaining sales of $80,000 by the end of the first year while providing special discounts to certain groups.
 Decrease labor and supply costs by five percent by making alliances with eight local businesses and three volunteer organizations.
 Improve quality of life for 18 less fortunate employees a year by implementing a training process.
 Donate100 percent of the profits to the charitable part of The Salvation Army.
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Introduction
The Salvation Army was started in 1878 by William Booth in London, England. This organization is committed to providing savior through worship, fellowship, practical service, and personal witness, without discrimination. Its message is based around the Bible and its services are dedicated to help those that our in need and to preach the gospel through its services. The Salvation Army is a social welfare non-profit organization that provides