Week 2 Assignment A
Alana McClure
San Diego Christian College
BMGT 395
January 18, 2015
Shoe

Week 2 Assignment A
Case Study: Rocky Soccer Academy
Karl Henning began the Rocky Soccer Academy in 2006 to coach children to play soccer in Fort Collins, Colorado. It started as a small after-school program, but ended up becoming much larger. Henning held 10 different camps the following summer that competed in tournaments for the stare and nationally. One won the national championship. Because of his growth, Henning had recruited his friends from the United Kingdom to help coach. Youth soccer is so prominent in Colorado and he now trains 600 kids per year. Henning is looking for a way to build a training facility because the one he currently rents isn’t always suitable. To do this he will need to double his business. Henning would like to expand his business in order to meet certain goal such as building his own training facility.
To reach Henning’s goal it’s important to improve his retention rate for children over 14 years old. The difficulty with this age group is that when the children reach this age they are now in high school; they don’t have the time for extra soccer training when they are in high school sports. There needs to be more market research done. Henning can conduct surveys to his customers now. For the children that are over 14, there may be something that they are missing from their high school. To see if all needs are being met the survey can ask all of his current customers that. From this data Henning can figure out the next step to take on how to improve his cliental.
With this market research being done, it can also be given to everyone enrolled in his program, not just the 14 year olds. With this data, he can figure