Marketing Study Guide. 1. MK323: 1 (Intro) * Marketing – is an organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders * Marketing helps create value, satisfies customer needs and wants, entails an exchange, requires the 4 Ps, can be performed by individuals or organizations, occurs in many settings * Entails an exchange:…
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