Risk Analysis, Vol. 29, No. 12, 2009 DOI: 10.1111/j.1539-6924.2009.01324.x Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple-Motive Heuristic-Systematic Model Jooyoung Kim1,∗ and Hye-Jin Paek2 Recent risk management research has noted the importance of understanding how the lay public processes and reacts to risk-related information. Guided by the multiple-motive heuristic-systematic model, this study examines (1) how…
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