Business Research Skills
Qualitative Research Report
Business Research Skills
Qualitative Research Report

Teresa Cooney
B00251777
Teresa Cooney
B00251777

Contents Introduction 2 1. Research Design 3 1.1 Qualitative Research Methods 3 1.2 Thematic Analysis 3 2. Findings and Analysis 6 References 8 Appendix 1 9 Appendix 2 13

Introduction

This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course.

All the information contained within the report has been collected through various sources, such as; text books, internet sites, case studies and relevant Journals.

The aim of this report was to analyse the interview transcript
It helps to provide an insight into any problem and also helps develop ideas. Qualitative methods can range from semi-structured or structured techniques, for example focus groups (group discussions), individual interviews and participant/observations. The samples sizes for this technique are generally small and chosen to fulfil a quota.

1.2 Thematic Analysis

Thematic analysis is another form of qualitative research methods. Thematic analysis can help ‘identify, analyse and report patterns (themes) within data. It minimally organises and describes your data set in (rich) detail. However, frequently it goes further than this, and interprets various aspects of the research topic.’ (Braun and Clarke, 2006, p.79). A Thematic Analysis was conducted (shown in appendix 1) of the provided interview transcript for UWS School of Business and Enterprise. The initial analysis process breaks down the data collected into smaller, more manageable segments. Through following the thematic analysis approach, it is possible to identify key concepts and themes emerging from the data collected. According to Braun and Clarke (2006) the thematic analysis “.... provides a robust method towards identifying and analysing emerging patterns and themes within qualitative data” (p. 77-101). When conducting a Thematic analysis there are six phases the analyst should encounter, these are; * Data Familiarisation - becoming familiar