require to ultimately achieve success” (Dyer, Gregerson, & Christensen, 2011, p. 151). The Case: Proctor & Gamble (P&G) The Organization Proctor & Gamble (P&G) founded in 1837, by two brothers-in-law, William Proctor and James Gamble entered into business together at the suggestion of their father-in-law. Their first branded product was Ivory Soap. 175 years later, the multinational consumer goods company remains headquartered in Cincinnati, Ohio, with a reported 121,000 employees selling their products…
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