Table of Contents
Introduction 3
Goals of Using MetaData 3
MetaData can be harmful to Consumers 5
Activities Regulation should cover 7
Goals of Lawmakers 8
Consequences of Regulation for industry 9
Conclusion 10
References 11
Appendix A 14
Introduction
Industries have collected data on consumers for years, even before computers. This information was simple, name, address, and perhaps phone number. After the invention of the computer, it became easier to store this information and include other types of data. Lately, companies have the ability to store more information about their consumers. This can include the number of clicks on a webpage, the operating system that the consumer is using, and the location of the consumer. A graphic showing the type of information that companies gather and how it is used appears in Appendix A. This type of information has been called MetaData or Big Data (BigData-Startups 2013). As the public becomes more aware of what information companies are gathering they become increasingly worried about privacy. This becomes more of a concern when the headlines show that a company’s network has been breached and consumer information stolen. Politicians wish to pass laws restricting the type of data companies gather. Businesses counter that these laws will cause a disruption in business and prevent businesses from providing consumers more useful information and a better experience.
Goal of Using MetaData
Online retailers such as Amazon use MetaData to gather as much information about the consumer and use that information for personalization. They classify data in ways to make data retrieval and storage more efficient. By classifying the data properly, it can make tracking the data throughout its useful life easy. If a consumer stops shopping at the website or changes buying habits then the online retailer will know and old information can be destroyed since it is no longer useful to provide the consumer with personalized information (Raman & Beets, 2009).
This classification of data then can be used to help the online retailer to accomplish some goals. One use is to personalize the consumer experience. Consumers shop for different things on a website and it would useless to provide the same items or all consumers (Mehra, 2013). So, online retailers track consumers purchasing habits, how they arrive at a product, their location, and other things to give individual consumers customized content and promotions (McDonnell, 2011). Second, MetaData is used to provide better customer service. When a customer calls the representative has all the customers’ information and the information regarding his search history, comment history, etc. With this information at hand the representative can help the consumer find products or resolve issues better (Mehra, 2013). Third, MetaData is gathered from other sources. If a competitor lowers a price or changes a warrantee, then the online retailer has instant access and can respond by lowering their prices correspondingly or provide competitive discounts (Mehra, 2013). Forth, MetaData can be leveraged to detect fraud. By knowing consumer habits, then the online retailer can determine by the usage patterns if a fraudulent purchase is being made. On Amazon’s website, they tell consumers that they receive some information from credit bureaus to help prevent and detect fraud and provide financial services (BidData-Startups, 2013). Fifth, online retailers can keep better track of their supply. This information can be displayed to consumers to let them know if a product is available or how long it will take to get the product (Mehra, 2013). Amazon, for instance, uses MetaData to track 1.5 billion items around the world. Their catalogue receives more than 50 million updates a week and is reported back to all of its warehouses and websites (BigData-Startups, 2013). Sixth, MetaData can help with predictive analysis. This helps the online retailer identify
Related Documents: Research Papers On Consumer Behavior
Research papers are a common type of paper for students to write, especially when they are attending college. These papers require students to perform research, such as utilizing primary and secondary sources to draw new conclusions. For students who have not written this type of paper before, it may seem daunting. There are many free sample research papers online for those who want to see how to structure their paper and other details.Diane Hacker, an author who writes manuals for students writing…
Research Paper 1 How safe are the government facilities? Rebecca Leon Empire State University Business Continuity Planning and Disaster Recovery Diane Delucia April 01, 2015 Research Paper 2 On March 9th 2015 an email was sent out to every Army…
MONIL PATEL Prof. Maria .V. Luna Eng-101 Research paper IS ETHICAL HACKING ETHICAL? Abstracts: This paper investigates the ethics behind ethical hacking and whether there are issues that lie with this new field of work. Since ethical hacking has been a disputable subject over the recent years, the inquiry stays of the genuine aims of ethical programmers. The paper likewise takes a gander at routes in which future exploration could be investigated to help keep ethical hacking, ethical. The keywords−…
you commit yourself to. This way of thinking really reflects on the type of writing process I endure. While writing I really focus on how I want to identify myself, what questions I wish to discover, and how this idea might change me. To begin my paper I use an outline. On this outline at the top of the page I write my main topic that I wish to write about. After I have created the topic, I then write a list of ideas that relate to what I want to talk about. Out of the ten ideas I create I choose…
Research Paper MELKIA WATERS Mwaters17@capellauniversity.edu IT3006 PROF. JULIA KRUMMEN Nov. 10, 2013 Identifying Improved Methodology to Procure HIT Software Benefits Users Introduction Researchers conducted a study conducted at The University of Utah Healthcare system (comprising of 3 major hospitals) on the usability of their health information technology (HIT) software. Evaluators found 60 usability problems and 233 heuristic violations (Guo et al., 2011). Heuristic is defined by Oxford Dictionaries…
25099373 CNF15_3 Research Methods Research Proposal Word Count: 1210 A look into the Memory Retention: Can stimulants increase a person’s memory? A quantitative research proposal. For this research proposal, memory will be looked into to see whether a person’s memory can be increased via the intake of stimulants. This quantitative research will then look into whether there are any future benefits in consuming stimulants if memory is found to be increased. There is already research similar in nature…
cannot think or act on its own. There is currently no treatment for MLD, and because of that, Anthony has become what many people would consider a “vegetable”, essentially brain dead but still functioning bodily. His auburn hair is now ash gray and paper thin, his blue eyes no longer hold any gleam, he can no longer smile and his freckles are invisible. Because of this, because I really just cannot bear to witness another beautiful kid be destroyed by his own genotype and because its happening far…
Research Paper EDUC 600 Pamela Noble Dr. Albright Liberty University Abstract Billions of dollars are spent every year on psychologist, psychiatrist, and counselors only to discover that one of the key elements missing in their child is resiliency. Resiliency for the purpose of this study is defined as the appropriate personality such as strength and positive adaptation that help a person or family cope with stress or life difficulties, increasing the likelihood of…
Daniela Lopez Angie Temple English Composition II Research Paper Women human’s rights are violated daily around the world. No matter, the race or age many women endure mistreatment. Women in many countries like Saudi Arabia are not allowed to drive or simply go out without a male chaperone, or in Afghanistan who are imprisoned for “cheating” on their husbands. Women are subjected to rape and sexual abuse by co-workers, police officers, soldiers and family members. Girls in countries like China…
doesn't penalize them for taking full advantage of what's offered, whether it's flexibility or programs. 2 Why is work-life critical? We now know that work-life initiatives actually produce desired results for both employees and employers. Research tells us that a supportive workplace culture, together with a variety of programs, policy changes and flexible work practices, work to ease employers' pain. Why is it critical for your organization? The answer to that question may depend on what's…