Memorandum

TO: J.D. Puffy
FROM: Angela Morris
DATE: January 31, 2014
SUBJECT: Market Analysis Report for Puffy Persian Bakery

Introduction
This report provides a rationale for the choice of ______ as an international market for the introduction of the Puffy Persian for expansion. Puffy Persian Bakery is a small local bakery that specializes in a delicious frosted cinnamon bun unique to Thunder Bay. A recently renovated store with state-of-the-art ovens has increased the capacity for production; however, the local market is saturated and sales have leveled off. The opportunity to explore international markets to franchise the business is presented. This report will detail the market opportunities in _____ and _____. In order to arrive at the recommended market, factors such as _____, _____, and _____ were examined. Information was gathered from ________, _______, and ______ to draw conclusions and make recommendations.

Comparison Data #1

The first point of consideration was the ____________ of each country. Discuss the factors for each country in regards this point citing evidence from sources (Author, date). If using quotes include a page number or paragraph number (Author, date, p.#) or (Author, date, para.#) Organize the material in a logical way and use graphic highlighting techniques:
Bullets
Numbered lists
Tables, charts, and graphs

Sections Within this Component

Finish this section with a concluding statement that highlights which country has the more favourable market in regards to this comparison data.

Comparison Data #2

In addition to Comparison Data #1, the __________ was evaluated for market potential as well. Discuss the factors for each country in regards to this point citing evidence from sources (“Part of Title”,