Volkswagen has been the largest car maker in Europe and having its presence all around the globe. In terms of its assembly plants and its brand presence it is positioned at the highest level according to the current market trends. Henceforth to maintain its position in continuously technologically advancement world it needs to diversify its trend towards more eco-friendly and economic cars.
This marketing plan is for cars body panels, our new, innovative product for the Volkswagen Group. The present need is for developing panels which could store energy in order to eliminate the need for a big block of chemical sat in the middle of the chassis called as “batteries”. This marketing report will provide the environmental analysis, forecasted financial figures control and contingency plan for the energy efficient car body panel’s introduction to the company for acquiring better share and gaining competitive advantages over its rival companies. (Ecofriend, 2011)
Situation Analysis
Industry Analysis
Threats of Substitute Products:- The possible substitute products of automobile industry we could mention are the public vehicles such as busses, trains and airplanes. But on the contrary they have many disadvantages compared to a car, namely they have fixed routes and timetables and even won’t provide door-to-door transport facilities. As of our product the solar cars and hybrid cars could be a possible threat. The main drawback for solar car is its consistency and reliability. The solar car fails to provide power in absence of natural solar energy. Also the energy is stored in large battery arrays making it impractical for vehicles to be energy efficient. Hybrid cars could not possess extreme threat due to its lower power output, poorer handling, higher maintenance cost and higher center of gravity. (Molnar) Threats of New Entrants:- The car industry has been rapidly acquiring new players but competing themselves in the major leagues would be difficult for most of them. Some of the newest crop of car companies having their presence in large markets like US and China could divert themselves towards the European market. Companies such as Coda automotive have it foots already solidified as a player in US market for electric car business could be possible threat. Also with the arrival of financial angel Toyota’s, Tesla has emerged as a promising opponent in premium cars. On the contrary the problematic issue for new entrants to enter such a concentrated and expensive market like the car industry is first of all in creating its brand image. Other than this the huge investment of money in research and development and configuration of retail distribution network are another restricting factors to the new entrants.
Intensity of Competitive Rivalry:- There are few competitors but most of them are not reputable and having minimum market share only in their home countries such as Coda automotive, Tesla Motors and Venturi have their presence only in US market. On the other hand Volkswagen has best reputation and highest market share in a very large European market. Bargaining Power for Customers:- As of present in the European market and round the globe the energy efficient cars with energy storing body panels have very less substitutes available; henceforth the bargaining power of customers is low for our product. Also the franchised distribution system in the car industry leaves very less space for the customers bargaining power. Bargaining Power of Suppliers:- The bargaining power of suppliers is high in this industry and depends on the associations made with them. However such associations can be beneficial but the final word lies more or less with the suppliers. Such dependency on the supplier is also reflected in our product since the car body panels for the automotive needs to be purchased from China.
Market Characteristics Political Factor:- Major of the countries
Research papers are a common type of paper for students to write, especially when they are attending college. These papers require students to perform research, such as utilizing primary and secondary sources to draw new conclusions. For students who have not written this type of paper before, it may seem daunting. There are many free sample research papers online for those who want to see how to structure their paper and other details.Diane Hacker, an author who writes manuals for students writing…
Research Paper 1 How safe are the government facilities? Rebecca Leon Empire State University Business Continuity Planning and Disaster Recovery Diane Delucia April 01, 2015 Research Paper 2 On March 9th 2015 an email was sent out to every Army…
MONIL PATEL Prof. Maria .V. Luna Eng-101 Research paper IS ETHICAL HACKING ETHICAL? Abstracts: This paper investigates the ethics behind ethical hacking and whether there are issues that lie with this new field of work. Since ethical hacking has been a disputable subject over the recent years, the inquiry stays of the genuine aims of ethical programmers. The paper likewise takes a gander at routes in which future exploration could be investigated to help keep ethical hacking, ethical. The keywords−…
you commit yourself to. This way of thinking really reflects on the type of writing process I endure. While writing I really focus on how I want to identify myself, what questions I wish to discover, and how this idea might change me. To begin my paper I use an outline. On this outline at the top of the page I write my main topic that I wish to write about. After I have created the topic, I then write a list of ideas that relate to what I want to talk about. Out of the ten ideas I create I choose…
Research Paper MELKIA WATERS Mwaters17@capellauniversity.edu IT3006 PROF. JULIA KRUMMEN Nov. 10, 2013 Identifying Improved Methodology to Procure HIT Software Benefits Users Introduction Researchers conducted a study conducted at The University of Utah Healthcare system (comprising of 3 major hospitals) on the usability of their health information technology (HIT) software. Evaluators found 60 usability problems and 233 heuristic violations (Guo et al., 2011). Heuristic is defined by Oxford Dictionaries…
25099373 CNF15_3 Research Methods Research Proposal Word Count: 1210 A look into the Memory Retention: Can stimulants increase a person’s memory? A quantitative research proposal. For this research proposal, memory will be looked into to see whether a person’s memory can be increased via the intake of stimulants. This quantitative research will then look into whether there are any future benefits in consuming stimulants if memory is found to be increased. There is already research similar in nature…
cannot think or act on its own. There is currently no treatment for MLD, and because of that, Anthony has become what many people would consider a “vegetable”, essentially brain dead but still functioning bodily. His auburn hair is now ash gray and paper thin, his blue eyes no longer hold any gleam, he can no longer smile and his freckles are invisible. Because of this, because I really just cannot bear to witness another beautiful kid be destroyed by his own genotype and because its happening far…
Research Paper EDUC 600 Pamela Noble Dr. Albright Liberty University Abstract Billions of dollars are spent every year on psychologist, psychiatrist, and counselors only to discover that one of the key elements missing in their child is resiliency. Resiliency for the purpose of this study is defined as the appropriate personality such as strength and positive adaptation that help a person or family cope with stress or life difficulties, increasing the likelihood of…
Daniela Lopez Angie Temple English Composition II Research Paper Women human’s rights are violated daily around the world. No matter, the race or age many women endure mistreatment. Women in many countries like Saudi Arabia are not allowed to drive or simply go out without a male chaperone, or in Afghanistan who are imprisoned for “cheating” on their husbands. Women are subjected to rape and sexual abuse by co-workers, police officers, soldiers and family members. Girls in countries like China…
doesn't penalize them for taking full advantage of what's offered, whether it's flexibility or programs. 2 Why is work-life critical? We now know that work-life initiatives actually produce desired results for both employees and employers. Research tells us that a supportive workplace culture, together with a variety of programs, policy changes and flexible work practices, work to ease employers' pain. Why is it critical for your organization? The answer to that question may depend on what's…