world, with operations covering four key businesses: Media Networks, Studio Entertainment, Parks and Resorts, Consumer Products. The company primarily operates in North America, Europe, Asia Pacific and Latin America. It is headquartered in Burbank, California and employs about 144,000 people. (The Walt Disney Company,2012) This report is going to elaborate the SWOT analysis of the Walt Disney Company and some recommended strategies for it. In the SWOT analysis, a well known brand name, diversification…
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