Netflix mission statement, vision, and objective of the organization is to cultivate there streaming subscription business locally and internationally. Netflix is constantly improving their customer knowledge, with a emphasis on growing their streaming content, improving their consumer boundary and extending their streaming amenity to even more Internet-connected devices, while staying within the restrictions of our combined net income and operating segment involvement profit targets.
In 1997 Netflix launched with 925 titles available on single DVD rentals via mail only. Two years later Netflix killed off late fees, then in 2000 it dropped the single DVD rental option. The success of Netflix is also a struggle of massive failures which turned into big wins. A shutdown of Netflix database caused them not to ship any DVD’s for three days. This led Netflix to Amazon cloud computing of streaming. Netflix structure flourished in the cloud rapidly. Also what also led to Netflix success was them pricing the product well. At $8 a month people using the product once or twice a month will still find the value of keeping Netflix. Netflix main focus was to be user friendly and easy to buy for it consumer which made them a powerhouse in the streaming market.
Blockbuster mission and vision statement has changed and evolved to the different challenges of the competitive environment. Blockbuster mission is to provide their customers with the most convenient access to media entertainment, including movies and game entertainment delivered through multiple distribution channels such as their stores, mail, kiosks and vending, online and at home.
In 2000, the