Part 1. Analyse consumer behaviour in specific markets Task 1 Example 1: Fitness First (Internal Environmental influences – Learning Motivation / Attitude) In January of 2014 Fitness First Australia launched a new brand - a transformation of fitness philosophy, customer service, and clubs, to deliver a better fitness experience for its members. The new branding, introduced globally, Fitness First replaced the familiar blue logo with a new, vibrant red 'F' logo, symbolising, passion, energy…
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