2.5 Religious Belief
Religious belief is the most important things for each Muslim in this world. It is because each Muslim must belief on Halal and Haram of the product. Muslim customer must know what the product that they can purchase or not. It is also has been supported by Dr. Jamal Abdul Nassir Shaari and Nur Shahira (n.d), religion plays an important role in influencing customer attitude and behaviour due to the nature of human being where their attitudes and behaviour is based on their belief or religion because the religion dictates customer alternative choice on food or other product. Based on Farah Raihana and Kauthar (2014), different people with different ethnicity and religion have different way of life and belief therefore most
Dr. Md Nor Othman (n.d), about the religion is a system beliefs and practices by which group of people interprets and responds to what they feel is supernatural and sacred. Each different group are likely to make purchase decisions influenced by their religious identity. The Halal label is not simply a packaging element but part of a belief system and moral code of conduct that is integral in devout Muslim daily living as an assertion of Islamic identity and worldwide and realization of spiritual purity (Ahmad Jamal and Juwaidah Sharifuddin, 2013).
It is also supported by Abdul Raufu Ambali and Ahmad Naqiyuddin bakar (2014), where the religious belief is one of the main determinant factors of food avoidance; taboos and special regulation in particular with respect to meat and as the guidelines to determine the food consumption because of the several religions imposes some food restrictions. Religion can influence people behaviour, well-being, lifestyle and decisions to purchase. Besides that, religion is a subsystem of culture and a value in itself and it also can be considered as the way of life that can inspire people to aim for other values. With having religious belief it can guide principles in customer daily life and also can forming customer attitudes and behaviour (Syed Ghazaly Alqudsi,
Religious beliefs between each individual are different because they have their own level of religious belief. According to Muhammad Bilal Majid, Dr Irfan Sabir and Tooba Ashraf (2015), religious is more tendencies on customer behaviour comparing to knowledge that related to Halal matters and there is significant differences on customer behaviour about Halal food product and Halal cosmetic product. While in term of marketing promotion, religious is the main thing need to be considered. It is because, there is no individual that very knows that the product they will purchase with the Halal certificate logo is really Halal. So, the marketers need considered religious in marketing campaign to differentiate as