product from its competitors offering similar products. For example, ‘Tide’ amongst laundry detergents, Apple iPad or Samsung Galaxy amongst various computer tablets. Although intangible, it is the most important barometer for measuring consumer’s response to an organization driven change. A strong brand enables a company to charge premium for same/similar product (example, Chrysler Town & Country versus Dodge Caravan) or extend the brand to sell other product (example, Toyota Prius). This assignment…
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