(ANOVA Test) 39 Table 5: Model Summary 39 Table 6: Multiple Regression Analysis (Regression Coefficients and R2) 39 Abstract Micro blogging is a new form of communication which attracts millions of users worldwide, with rapid increase of users with generation Y, it is significant to analyze the key factors (Habit, Convenience, Communication benefits, Reputation, Expected relationship and Privacy concern) in micro blogging usage. In this project, some primary factors of micro blogging phenomena will…
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